It is a great honour to develop visual representations of and for a community - to create resources that empower them to showcase and enhance sense-of-place and community pride.

In 2015 BB developed the Te Wairoa Community Identity Kete, a community resource for the people and places of the Wairoa District.

The Te Wairoa Community Identity Kete included:

• Locally inspired custom typeface: BB Wairoa

• Sense of place township and district maps

• Brand artwork and identity guidelines

Wairoa lies in the north of the Hawkes Bay region and in the south of Tairawhiti. But the Wairoa district and township is distinctly, uniquely, interestingly and refreshingly - Wairoa.

#strategy
#identity
#creative direction
#creative development
#artwork creation
#typography
#graphic design